Analytics · Local
Analytics that matter for local businesses.
Measure what drives revenue: calls, forms, bookings, and in-person visits.
Key events to track.
- Call clicks and completed form submissions.
- Bookings and quote requests by service/city.
- Directions/map clicks for foot traffic signals.
- Page speed and uptime impacting conversions.
Make reporting usable
- Dashboards with weekly rollups.
- Call recording/attribution where allowed.
- Compare performance by Pinellas city.
What to measure (and why it matters).
Focus on signals that tie to revenue, not vanity metrics.
- Calls, forms, bookings by service and city—see which offers actually convert.
- Directions/map taps: real intent for foot traffic and local SEO impact.
- Page speed and uptime: slow sites drop conversions; measure LCP/INP/CLS.
- Lead quality: tag calls/forms by outcome (quote, sale, tire-kicker).
Revenue focus
Real signals
- Track conversions back to the pages/keywords that triggered them.
- Separate branded vs. non-branded search to find new growth.
- Combine call tracking, form tags, and bookings for a complete funnel.
- Watch drop-off points: slow forms, broken steps, or long response times.
Custom Looker Studio dashboards.
Go beyond vanilla GA: combine sources, tailor views, and make reports that drive action.
- Blend GA/GTM data with call tracking, CRM, and booking systems.
- City/service filters so teams see only what matters to them.
- Alerts for conversion drops, slow pages, or spikes in errors.
- Executive rollups + tactical views for marketing and ops.
Looker Studio
Actionable
- Custom scoring: weight calls, forms, and bookings by value.
- Segment by device and location to surface UX issues.
- Include uptime and Core Web Vitals to keep speed visible.
- Exports for stakeholders; scheduled sends to keep teams aligned.